Gray's Wine Bar

Branding design and art direction for Gray's Hall—or just "Gray's"—a natural wine bar in South Boston. The wine bar’s building was historically called Gray’s Hall, a community meeting place dating back to 1880. So when naming a new neighborhood joint with the same mission of bringing people together, reviving "Gray's Hall" seemed like the perfect choice. The branding aimed to feel inviting and familiar, with a hint of nostalgia in the typeface and initial caps as if it were the name of a friend's place. // in collaboration with the Fair Folk team / photos by Dave Shaw

Gray's Wine Bar

Branding design and art direction for Gray's Hall—or just "Gray's"—a natural wine bar in South Boston. The wine bar’s building was historically called Gray’s Hall, a community meeting place dating back to 1880. So when naming a new neighborhood joint with the same mission of bringing people together, reviving "Gray's Hall" seemed like the perfect choice. The branding aimed to feel inviting and familiar, with a hint of nostalgia in the typeface and initial caps as if it were the name of a friend's place. // in collaboration with the Fair Folk team / photos by Dave Shaw