event posters
OOH advertising
social content leading up to the event
social video series leading up to the event
event merchandise
custom denim stitching offered at event
Every December, cowboys and rodeo fans from all over the world take over Las Vegas for ten action-packed days of bull riding and parties. It’s called the Wrangler National Finals Rodeo. Our task was to create an event identity for Wrangler that would feed fans’ excitement and stand out on the loud Vegas strip. We delivered with a bold, in-your-face campaign that stayed true to the risk/reward mentality of the event and its location. After all, Vegas is not the place for holding back. // Agency: Toth+Co / Role: Designer + Art Director / Creative Director: Anthony Shea / Copywriter: Ricky Mahoney / Video Editor: Danny Pellegrini
Every December, cowboys and rodeo fans from all over the world take over Las Vegas for ten action-packed days of bull riding and parties. It’s called the Wrangler National Finals Rodeo. Our task was to create an event identity for Wrangler that would feed fans’ excitement and stand out on the loud Vegas strip. We delivered with a bold, in-your-face campaign that stayed true to the risk/reward mentality of the event and its location. After all, Vegas is not the place for holding back. // Agency: Toth+Co / Role: Designer + Art Director / Creative Director: Anthony Shea / Copywriter: Ricky Mahoney / Video Editor: Danny Pellegrini
social content leading up to the event
social video series leading up to the event
