Athletic beer sounds like an oxymoron, right? That was the case before Athletic Brewing Co. entered the category and flipped the way people enjoy craft beer on its head. To exemplify how non-alcoholic beer fits into an active lifestyle, we enlisted the help of Athletic ambassadors – athletes who also happen to love beer – and created a series of content to tell their stories. For this installment in the series, we traveled to the famed North Shore of O’ahu, the only place in the world with consistently perfect waves, and where pro surfer Malia Manuel calls home. I was inspired by Malia’s connection to the earth, her heritage, and how that intersects with her sport. // Agency: Fair Folk / Role: Creative Director / Director + Photographer: Dave Shaw / Creative Director Copy: Amanda Roberts / ECDs: Kevin Cimo + Jon Casey / DP: Tay Steele / Production Co: Shibby Stylee
Athletic beer sounds like an oxymoron, right? That was the case before Athletic Brewing Co. entered the category and flipped the way people enjoy craft beer on its head. To exemplify how non-alcoholic beer fits into an active lifestyle, we enlisted the help of Athletic ambassadors – athletes who also happen to love beer – and created a series of content to tell their stories. For this installment in the series, we traveled to the famed North Shore of O’ahu, the only place in the world with consistently perfect waves, and where pro surfer Malia Manuel calls home. I was inspired by Malia’s connection to the earth, her heritage, and how that intersects with her sport. // Agency: Fair Folk / Role: Creative Director / Director + Photographer: Dave Shaw / Creative Director Copy: Amanda Roberts / ECDs: Kevin Cimo + Jon Casey / DP: Tay Steele / Production Co: Shibby Stylee
