Bully Boy Gin Packaging

Bully Boy, a local Boston distillery, has been evolving their packaging design from a more traditional aesthetic to one that’s bright, colorful, and modern. These gins were the 4th and 5th bottles in the lineup to receive a makeover. The design emphasizes the origins of the gin’s flavor via landscapes rather than botanicals (a common technique amongst gin brands). It also incorporates graphic elements that are essential to the Bully Boy brand story: the family farm where the flavors of the Estate Gin are rooted. While Estate uses homegrown botanicals reflective of the New England terroir, Merchant Gin—the more adventurous of the two—uses offshore botanicals such as Egyptian chamomile and Guatemalan cardamom and features a maritime landscape reminiscent of the trade routes upon which said ingredients would have been transported. // Role: Designer / Creative Directors: Kevin Cimo + Jon Casey

Bully Boy Gin Packaging

Bully Boy, a local Boston distillery, has been evolving their packaging design from a more traditional aesthetic to one that’s bright, colorful, and modern. These gins were the 4th and 5th bottles in the lineup to receive a makeover. The design emphasizes the origins of the gin’s flavor via landscapes rather than botanicals (a common technique amongst gin brands). It also incorporates graphic elements that are essential to the Bully Boy brand story: the family farm where the flavors of the Estate Gin are rooted. While Estate uses homegrown botanicals reflective of the New England terroir, Merchant Gin—the more adventurous of the two—uses offshore botanicals such as Egyptian chamomile and Guatemalan cardamom and features a maritime landscape reminiscent of the trade routes upon which said ingredients would have been transported. // Role: Designer / Creative Directors: Kevin Cimo + Jon Casey