A new brand identity and visual standards developed for the women's footwear brand, Chinese Laundry.
The redesign aimed to create a more modern and elevated brand experience that would encourage consumers to consider or reconsider engaging with Chinese Laundry. The updated visual language was inspired by unique and valuable brand attributes, such as being feminine, expressive, and free-spirited. Additionally, the brand's California roots were embraced and expressed within the identity, color palette, and photography style.
creative director, Karen Hite