Art Direction for KAY Jewlers' "Long Live Love" campaign, which aimed to contemporize the brand and celebrate love in all its forms: romantic love, familial love, self love, young love, love between friends, etc. The campaign positioned KAY as a champion of modern love and jewelry as an enduring token of it—because jewelery is never given without love, no matter to whom it's given. // Agency: Hill Holliday / Role: Art Director / Photographer: Victoria Will / Writer: Amanda Roberts
Art Direction for KAY Jewlers' "Long Live Love" campaign, which aimed to contemporize the brand and celebrate love in all its forms: romantic love, familial love, self love, young love, love between friends, etc. The campaign positioned KAY as a champion of modern love and jewelry as an enduring token of it—because jewelery is never given without love, no matter to whom it's given. // Agency: Hill Holliday / Role: Art Director / Photographer: Victoria Will / Writer: Amanda Roberts
