Every December, cowboys and rodeo fans from all over the world take over Las Vegas for ten action-packed days of bull riding and parties. It’s called the Wrangler National Finals Rodeo.
Our task was to create an event identity for Wrangler that would feed fans’ excitement and stand out on the loud Vegas strip. We delivered with a bold, in-your-face campaign that stayed true to the risk/reward mentality of the event and its location.
After all, Vegas is not the place for holding back.
creative director, Anthony Shea
copywriter, Ricky Mahoney