Video and still shoot for NYDJ's "Fit Is Everything" campaign which featured a diverse group of women trying on NYDJ jeans for the first time. Their genuine reactions captured the power of a perfect-fitting jean—boosting self-confidence through emotional and physical comfort. After trying on a few styles, several women were invited to participate in the campaign's photo shoot, which took place on the spot. // Role: Art Director / Creative Director: Wendy Brown / Photographer: Dewey Nicks / Stylist, Inge Fonteyne / Filmed by Thatcher Adams
Video and still shoot for NYDJ's "Fit Is Everything" campaign which featured a diverse group of women trying on NYDJ jeans for the first time. Their genuine reactions captured the power of a perfect-fitting jean—boosting self-confidence through emotional and physical comfort. After trying on a few styles, several women were invited to participate in the campaign's photo shoot, which took place on the spot. // Role: Art Director / Creative Director: Wendy Brown / Photographer: Dewey Nicks / Stylist, Inge Fonteyne / Filmed by Thatcher Adams
