Emily Nollet - Logos & Icons

XTRATUF has outfitted Alaskan fishermen for over 50 years with boots that are designed to withstand the toughest conditions on earth. This icon was developed as a seal of approval for their boots, and was used specifically when introducing new styles that can be worn by commercial, sport, and leisure fisherman alike. The icon was inspired by the boots' unique chevron tread and the coastal Alaskan horizon line.

Logo created for Paradigm for Parity—a coalition of business leaders dedicated to addressing the leadership gender gap in corporate America. The logo was designed to express equality and prestige. The typeface used, Trajan Pro, was designed by a female typographer and is based on the Roman letters inscribed on Trajan's Column, a symbol of triumph.

Logo and supporting icon designed for the Mike Toth Photography Scholarship at Parsons School of Design. Inspired by camera viewfinder graphics and re-configured into a plus sign to communicate Mike Toth's unique and optimistic outlook.

Branding for Gray's Hall (or just Gray's), a natural wine bar with a warm and welcoming neighborhood vibe located in a storied building (formerly a community meeting place dating back to 1880, also called "Gray's Hall"). The branding aimed to feel inviting and familiar, with a hint of nostalgia in the typeface and initial caps as if it were the name of a friend's place.

Updated brand identity for Saloniki Greek restaurant which aimed to embrace the brand's Greek heritage while expressing it in a fresh and modern way— reflective of the cuisine and experience Saloniki offers. Classic Greek signage and iconography informed typographic choices, while the color palette merged traditional Greek blues with warm accent tones to create a vibrant aesthetic.

Identity developed for Chinese Laundry, a California-based shoe brand. The logo was designed to feel open, fluid, and feminine as a reflection of the brand's qualities.

Logo designed for Brahmin's Vault collection—classic Brahmin styles re-designed and re-issued for a limited edition collection. The type was designed to emulate a vault dial, which would animate to spin when accessing the collection on the Brahmin site.